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The Business of Briefs

By Lucas Spezzacatena

Here at JACK LEE Australia, we love hearing about local labels who share our passion of helping the wider community. ZAYN Underwear is one of those labels doing so whilst making your 'package' look oh so good - all at the same time! We sit down with the man behind it all - Jarryd Haefele...

So, tell us a little bit about Zayn Underwear?

I've developed a brand of underwear called Zayn. It's all about looking and feeling comfortable whilst at the same time, giving back and knowing you’re doing a good thing!

The idea came about one day by purely wanting to be my own boss and also creating my own brand identity. I'd read articles and read some really fascinating stories on origins of other major labels. I knew it was something I wanted to do, and from that moment it was a dream I haven't let go of.

I began researching ideas to creating my own business, and knew I had to start off small. I found underwear to be fascinating with the different styles, colours and materials and thought, I'll give it a go. I sat down and sketched a few ideas in my bedroom, asked my friends what they liked wearing, and then I was off!

 And how did this great idea of donating to beyondblue come about?

The next step I wanted to achieve was to be able to give back to an organisation that was close to my heart. I didn't just want to make money, I wanted to give back. Having had family members diagnosed with depression and anxiety, I chose beyondblue. 

 


What's the design process in creating a pair of Zayn undies? (I don't think it's as easy as everyone may think!)

Having had NO experience in fashion design, I had a lot to learn. From different materials, to different cuts, measurements - practically EVERYTHING. I can cheekily say that Google was a big help! But I consider myself a fast learner, and one of my favourite things to do is teach myself something new.

I have a degree in graphic design, so I knew my way around Photoshop and Illustrator which came in handy when creating the mock designs to send away to be produced. To me this process was the best part! (Apart from receiving my first samples and holding the product in my hands).

 
What makes a 'good' pair of undies?

I find the best pair of undies need 

  1. Support
  2. To look good 
  3. Most importantly - comfort.

Zayn can be worn all day, fits snug around the important areas... and doesn't ride up like most brands. I think I've converted a few guys to wearing Zayn underwear!

         

I'm sure it can be incredibly satisfying and humbling to see the funds from this collaboration at work in the community. What kinds of initiatives do the funds raised go towards supporting?

The money that is raised for beyondblue is directed towards funding their programs, research and campaigns which in turn increases awareness of depression and anxiety, reduces the stigma that comes along with it, improves help-seeking and facilitates learning, collaboration, innovation and most importantly - research.

And let's finish up with a quick fast five!

1. Best underwear ad of all time?

The latest Calvin Klein commercial with Justin Bieber. It's not the best of all time, but it definitely had people talking about it, which was the intention, no doubt!

2. Favourite stiff drink?

I do like Vodka.

3. AFL Team?

North Melbourne!

4. Most inspiring person?

Walt Disney for sure, he has so many great quotes but my favourite is "If you can dream it, you can do it."

5. Sydney or Melbourne? 

Having lived in both, I have to say Melbourne. 



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You can 'Like' Zayn Underwear on Facebook by searching Zayn Underwear

Follow Zayn on Instagram with @Zayn_Underwear

 

 

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The Model. Kirsten Clemens.

By Jacki-Lee Munckton

Sporting brains, beauty and killer boxing skills to boot, Kirsten Clemens is one of Perth’s newest ‘it’ girls dominating the Australian modelling scene. 

Tell us about you and your background Kirsten..

I am very grateful to be living the life I have right now.

I grew up on a farm in a small country town called Quairading. I’ve been a commercial model for five years, over east and also internationally in both Milan and Paris in the past six months. I have worked for many commercial brands such as David Jones, Myer and Target. I also have a degree in Mass Communications.

In 2012 and 2013 Clemens was a Miss Universe Australia national finalist. What was this like?

It was the most breathtaking, fulfilling experience I have ever had. Not only did I meet amazing friends; I grew so much more in to a confident person, with the competition opening up many doors for me in the modelling industry.


This image was taken at the 2013 Grand Prix Launch in Melbourne, where I was fortunate enough to have a good chat with Mark Webber.


Image of fellow Miss Universe contestant and good friend Olivia Wells (Miss Universe Australia 2013)



With the aftermath of Miss Universe Australia opening up exciting new opportunities, what have you been up to lately?

Traveling! Six months ago I was signed by an international modelling agency in Milan, Women. I was lucky enough to model in Milan as well as travelling throughout Europe. I have also been working in Paris where I was signed with Mademoiselle. It’s definitely a challenge and some days are better than others but I love what I do.


 

 

 

 

 

 

 

 

 

 

 

 

As part of your work and travels, you must be exposed to a heap of beauty, health and music from all around the globe. What are you really into right now?

Yes, I sure am! I love natural beauty as well as leading a healthy lifestyle. I’m really getting into raw food at the moment! One of my favourite spots in Perth is The Raw Kitchen in Fremantle – definitely worth a try!

I also exercise on a daily basis. When at home I head to Bodyworks for reformer Pilates. I also love boxing at Hurt Locker, where the girls and I did our training for the Miss Universe competition.

And I follow Tracy Anderson for all things health. 

Are there any iconic males who are the go to guys for their get-up at the moment? How would you describe Australian male fashion?
I’ve found Jesse Maricic to be an increasingly influential men’s fashion blogger, with a heap of gents, especially from Melbourne, being inspired by his use of hot European trends.


At the moment I’m finding Aussie male style to be characterised by a casual, understated aesthetic with guys in chinos paired with checked shirts or a crisp basic tee which I really love.

Anything exciting on the radar coming up?

I’m actually heading back to Paris in the next week for the September and October seasons over there. I’ll be working in Paris for two months and returning back to Melbourne in November. 

You can follow Kirsten’s modelling adventures on her Instagram - Kirstenclem22 or through her three modelling agencies;

Chadwick Models – Australia / Women Direct – Milan / Mademoiselle - Paris

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