JACK LEE Australia is today proud to announce the launch of its first collaboration with Crown, designing a range of luxury sleepwear exclusively for the world class Crown Hotels portfolio.
Taking inspiration from the Qantas Business Class pyjamas designed by Morrissey, the Crown by JACK LEE Australia men’s and women’s pyjamas encourage guests to ‘Dream Big’. This unique quote is luxuriously screen printed onto the back of each individual pair.
“I’m thrilled by the launch of this anticipated collaboration. Much like the JACK LEE customer, Crown clientele are ambitious, driven and continually strive to ‘dream big’. I’m certain this idea of dreaming grandly will resonate wholeheartedly with Crown’s valued clients,” says Jacki-Lee Munckton, Director of JACK LEE Australia.
The launch sees AFL captain Andrew Swallow of the North Melbourne Football Club along with Miss Universe Australia finalist and international model Kirsten Clemens showcase the pyjama range in an opulent campaign photoshoot, captured onsite at Crown Towers Melbourne in one of the lavish suite rooms.
The Crown by JACK LEE Australia designs were created by fashion aficionado Robin Alexander who has over twelve years of experience in the industry. Drawing on her experience working on Marc Jacobs’ Fall 2013/14 collection which took its inspiration from men’s traditional pyjama sets, Robin has taken cues from preppy international brands such as Lacoste, Prada and Tommy Hilfiger to create classically inspired sleepwear exclusively for Crown Towers.
The pyjamas will be available for sale through Crown Gifts online and retail stores.