The Business of Briefs

By Lucas Spezzacatena

Here at JACK LEE Australia, we love hearing about local labels who share our passion of helping the wider community. ZAYN Underwear is one of those labels doing so whilst making your 'package' look oh so good - all at the same time! We sit down with the man behind it all - Jarryd Haefele...

So, tell us a little bit about Zayn Underwear?

I've developed a brand of underwear called Zayn. It's all about looking and feeling comfortable whilst at the same time, giving back and knowing you’re doing a good thing!

The idea came about one day by purely wanting to be my own boss and also creating my own brand identity. I'd read articles and read some really fascinating stories on origins of other major labels. I knew it was something I wanted to do, and from that moment it was a dream I haven't let go of.

I began researching ideas to creating my own business, and knew I had to start off small. I found underwear to be fascinating with the different styles, colours and materials and thought, I'll give it a go. I sat down and sketched a few ideas in my bedroom, asked my friends what they liked wearing, and then I was off!

 And how did this great idea of donating to beyondblue come about?

The next step I wanted to achieve was to be able to give back to an organisation that was close to my heart. I didn't just want to make money, I wanted to give back. Having had family members diagnosed with depression and anxiety, I chose beyondblue. 

 


What's the design process in creating a pair of Zayn undies? (I don't think it's as easy as everyone may think!)

Having had NO experience in fashion design, I had a lot to learn. From different materials, to different cuts, measurements - practically EVERYTHING. I can cheekily say that Google was a big help! But I consider myself a fast learner, and one of my favourite things to do is teach myself something new.

I have a degree in graphic design, so I knew my way around Photoshop and Illustrator which came in handy when creating the mock designs to send away to be produced. To me this process was the best part! (Apart from receiving my first samples and holding the product in my hands).

 
What makes a 'good' pair of undies?

I find the best pair of undies need 

  1. Support
  2. To look good 
  3. Most importantly - comfort.

Zayn can be worn all day, fits snug around the important areas... and doesn't ride up like most brands. I think I've converted a few guys to wearing Zayn underwear!

         

I'm sure it can be incredibly satisfying and humbling to see the funds from this collaboration at work in the community. What kinds of initiatives do the funds raised go towards supporting?

The money that is raised for beyondblue is directed towards funding their programs, research and campaigns which in turn increases awareness of depression and anxiety, reduces the stigma that comes along with it, improves help-seeking and facilitates learning, collaboration, innovation and most importantly - research.

And let's finish up with a quick fast five!

1. Best underwear ad of all time?

The latest Calvin Klein commercial with Justin Bieber. It's not the best of all time, but it definitely had people talking about it, which was the intention, no doubt!

2. Favourite stiff drink?

I do like Vodka.

3. AFL Team?

North Melbourne!

4. Most inspiring person?

Walt Disney for sure, he has so many great quotes but my favourite is "If you can dream it, you can do it."

5. Sydney or Melbourne? 

Having lived in both, I have to say Melbourne. 



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