Business of hair. Melissa Gesualdo.

By Jacki-Lee Munckton

Profession - L'Oreal Ambassador. Creative Director of Reno's Group. Store owner and manager of Reno's on St Quentin.  

Pocket rocket hair styling phenomenon.

The business of hair is in her bloodline.

We caught up with Melissa Gesualdo to hear her story and extract some wisdom on how men should tame their mane. 

Some background first. 

Gesualdo's father opened the first Renos Hair Care over 40 years ago. Now there are six Reno's salons across Perth. Gesualdo grew up watching her parents use their creativity and skills to win numerous industry accolades and build successful businesses.  Gesualdo (and her two sisters) have worked their way up and taken over the reins. 

So you have just arrived back from the global fashion capital of Paris.

Spill the beans please ..

My trip to Paris was undoubtedly one of the best experiences of my career so far. I was the Hair Director for Australian fashion designer Bowie Wong at his debut runway show for Paris Couture Fashion Week. I designed the hair concept for the show and worked alongside another Reno’s team member and a member from the L’Oreal Professionnel UK artistic team.

This show was the first time that an Australian designer has been asked to show at the prestigious event. Receiving international press coverage for my work was an amazing achievement. 

We understand you are an ambassador for L'Oreal, what does this entail?  

My role is to educate, create & endorse the L’Oreal Professionnel brand. 

Last year, myself and five other artists travelled to Barcelona to represent L’Oreal Professionnel Australia at the launch of their new product range and to learn the 'It looks' for 2014.  Since then I have been traveling around Australia educating and showcasing what we were doing in Barcelona. 

In addition to education, my role as an Ambassador also includes directing fashion shows and various editorial work. 

So you are unquestionably across all the latest men's styling in hair. What is hot right now for a male coconut? 

Mens styling is so exciting at the moment. It's not just women anymore who are taking in screen shots of their favourite celebs to their hair appointments - it's men too who are following the “it”looks through social media. Such as:

·         undercuts and tapered sides and back
·         pompadour style with subtle quiffs 
·         deep and definite side partings with purposely shaved in part line
·         Matt / raw textures, natural movement, not over styled, not a lot of product 
·         Fades back and sides - from a zero to a three clippers length. Keeping all the length at the top. 
·         top knots and hipster beards

Can you see men changing and caring more about their hair and maintenance? 

Men have done a 360 when it comes to their appearance and overall style. Not only is this great because they're better to look at but also as a stylist it makes men's styling so much more creative and individual. Our male clients are no longer looking for the nearest and quickest salons that they can get in and out of in 15 minutes with the generic cut, but rather they are looking to find a 'stylist'.

And finally, do you ever have to trim beards? Just wondering.. 

Hipster beards are huge at the moment, a lot to do with the new trend of old school barber shops that are popping up around the city. I have done the odd beard shaping and faceshave lately but men are definitely tending to go to there local barber for that authentic face and beard shave experience. As a salon owner it's an area we have been looking in to expanding our skills with because of the increased interest. 

You can get in touch with Reno's through their website