Zoe Brown's ASN Style company originally started as a simple online platform. It quickly became a full blown creative consultancy, PR and sales agency. In a nutshell, ASN assisted brands looking to enter the Middle East market on many different levels. Now in OZ, Zoe has her online blog (ASN) while she balances her time with a newborn baby.
So tell us in a few words how you ended up back in Perth, Australia with a new baby and burgeoning fashion blog.
I wasn't initially ready to leave everything but my husband convinced me that we needed to take a step back, slow things down and start a family in a more 'real' environment. It was time after 10 years away. We came back here for a month and four weeks after that we were packed and on our way back permanently!
Before I became too pregnant I did a series of secret popup dinners which brought together key 'influencers' and top chefs in Perth. Once I became more pregnant I focused on relaunching ASNstyle online.
I am the worst shopper - ask anyone who works in fashion and they'll tell you they are not big shoppers! However, I almost buy everything online. My husband is English so he has a very 'proper' and classic style. He wears a lot of JCrew, Jack Wills, Country Road and sometimes The Kooples if he's feeling a little trendy. I know his style really well now so I always buy what ever looks a little classic and preppy - I don't think he owns one shirt that doesn't have a collar but that's him not me! My advice is to buy online!!
Yes and I kind of like it - it just depends on what the trousers are. My advice to look good is to get RID of those low cut cleavage bearing tops Aussie guys love to wear. Also, buy a blazer in a soft fabric like a heavy jersey or cotton. The sharp cut mixed with a more casual fabric looks so good with jeans on the weekend.